Title Tag Optimization

Over the last few days I have been asked by friends to check out websites they have either had designed, or sites by designers they are thinking of employing to design a new website. It never fails to shock me that most web designers here in Israel do not take into consideration SEO and even the simplest thing, title tag optimization, is totally neglected.

I wonder how much money is landing in these so-called web designers pockets, when all they have done is use some design knowledge they have acquired, and decided to go into the web design field. A print designer needs a lot of additional knowledge to become a web designer.

Anyone reading this article who is thinking about designing a website for their company, or has a website and can't understand why the pages are not appearing in the major search engines, should start at looking at the text that appears right at the top of the browser window as you click through your site, or a site that the web design company has already completed.

Don't get me wrong, this is certainly not the only thing that is probably wrong with the website, but it is certainly a start. Another big factor is that the web designer has built your site in Frames - but that is a topic for another blog on another day.