Doing a little research on Trellian today made me realize that there are lot of people in Israel looking for SEO experts and consultants. On the one hand this makes me very happy. At long last people in Israel are understanding the advantages of SEO. However, on the other hand it worries me. I hope all those people out there claiming to be experts really are just that.
I have to admit that I haven't found that many around in Israel, but I have found a few who fool clients into thinking they are experts and charge a large monthly fee for doing nothing.
When you start interviewing experts and consultants ask them if they guarantee results. If they do, then start getting suspicious. Well, maybe I have exaggerated slightly here. If your site has no title tags, the code is in frames or Flash then, yes, anyone with a little SEO knowledge will make a difference. However, if the expert guarantees you top 10 results in the top search engines then look for another company.
I have seen people being tricked into this when the experts prove to them that they have top 10 listings for certain phrases. However, if you were to write a page optimized for the phrase "big doors are good for big people" then you too would probably get listed in the top ten when you enter this phrase into the search engines. Think about it...
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