Making the Most of Your Thank You Pages

Are you just thanking your visitor for completing a form or are you making the most of your thank you pages and optmizing them for further success?

If you look at the thank you page statistics after your website visitors have completed a form I think you might be surprised. Your visitors will tend to remain on the thank you page much longer than you might expect. If this is the case then why not take advantage of it. Keep your company in touch with your visitors automatically by offering them some extra value. After all, you probably worked really hard to get your visitor to complete this form so make the most of it.

Along with the usual “thank you” statement, whether it is for purchasing, downloading or requesting something on your website, add some additional content with links that will keep you effortlessly and automatically in contact with your visitor.

Here are a few suggestions:

1. Blogs – if you have relevant company blogs why not supply a link to them.

2. RSS Feeds - if you are not offering RSS feeds to regularly updated content on your website then you should definitely consider adding this functionality. This is especially useful for Press Releases, Events and Blogs.

3. Newsletters – you possibly requested an opt-in on the form your visitor just completed, however, if you didn’t then maybe you send out regular newsletters that your visitors could subscribe to. This will be an easy way to keep them updated on your latest news and/or offers.

4. Special Offers – depending on how your forms are set up you might already know what type of form your visitor completed and therefore perhaps you could offer him an additional relevant item at a special discount price.

Think of ways to keep your visitors engaged even though theoretically they just did what you were hoping they would do – leave their details via a form. Just use your imagination and make your visitors experience an extra special one. If you do, not only have you found an extra way to keep in touch but you will stand out from the crowd.

Just use your imagination....

Website Design

So many newbies make the mistake of diving into designing a website with a web designer. That is fine if the web designer understands about search engine optimization. If he doesn't you will probably be throwing a lot of money down the drain.

Some important things to remember:

1. Do not let your web designer convince you that Flash sites are the most attractive. If there is no alternative to the Flash content the search engines will not be able to read the page content, which in turn means you will not appear in the search engines.

2. Make sure the website is not going to be written in Frames. If this jargon is new to you, a simple way to check is to go to the top of the browser and click view and select source. If you can see all the code and content of the page in the source, then the site is not in Frames. If you can only see some code but none of the content, you should be very concerned